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Our Mission

To empower all maternity professionals and expectant parents on stillbirth prevention methods to help more babies arrive safely.

Research shows that so many stillbirths are preventable. Together, we can make a real difference and save lives.

Heidi Eldridge - Founder and CEO

Latest News

  • Guest Post: Croyde Medical Ltd is a maternity equipment specialist with a mission to help midwives transform maternity environments around the UK and beyond.

    Founded in 2014 by Stuart Hobin, Adam Carter & Mark Rawlings, the last decade has seen Croyde Medical evolve a...

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  • A new play on Motherhood comes to Oxford

    Three M’others–a new play exploring motherhood during a global pandemic–is coming to the North Wall Arts Cen...

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  • Caesarean Awareness Month: Understanding Your Rights

    April marks caesarean Awareness Month, a special time to spread the word about caesarean births (c-sections) and e...

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Wellbeing Wallets

“Every mum-to-be’s must have”

Our Wellbeing Wallets are just the right size to hold pregnancy notes and take the guesswork away of when it’s important to call your maternity unit to get checked out.

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Wellbeing Wallets - Dr Ranj

Babies Saved

  • Baby Noble

    Would just like to thank you for the advice wallet that we were given when my wife was pregnant. It helped us deci...

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  • Robert

    “I just wanted to share a huge thank you for producing your amazing maternity note wallets as I strongly believe...

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  • Elijah

    "When I got pregnant, I got a MAMA Academy Wellbeing Wallet, I read it all the way around. Being a new first-time ...

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Our Sponsors

  • Angelcare Sponsor